Monthly music magazine Q partnered with Sony Xperia in a deal which will see the mobile firm sponsor the 2014 Q Awards. The campaign for the Bauer Media-owned magazine will saw Xperia branding on the official signage and on the co-branded awards logo.
InteractUn Limited designed the software and manufactured the wall that provided an interactive backdrop to the red carpet. Celebrities had a photo shoot in front of the wall then operated by the producer the wall changed images and allowed celebrities to turn and sign the wall. Signed Sony tablet were gifted to fans later in the event.
Sony @ IFA Berlin 2008 A magical white wood, surrounded by over 3000 Sony products in tailor-made shelves, in a space spanning 50 000m2 inside the Berlin Messe centre, and all that with exactly three months time to plan and build. The project won a Bronze Design Lion at the International Advertising Festival in Cannes and a Merit award from the Art Director's Club New York.
InteractUn limited manufactured a wide range of exhibits to showcase Sony products at the world famous show.
- Multi tablet screen wall