Coke used a flash mob style promotion to exhibit their Vitamin Water brand. The setup was a giant Simon Says style game using a busy pedestrian street of a popular shopping area to set up the event. Five large coordinated illuminated color domes were suspended from the wall with corresponding floor pads. Visitors worked through the game to try to remember the whole sequence to win. The final production was compile with footage from multiple hidden cameras used throughout the 8 hour event.
- Design and manufacture